Dr. Michael M. Reinhard is a Lecturer at Rutgers University, New Brunswick in the Department of American Studies. Previously, he taught film history at UCLA and Columbia University. Upon receiving his BA and MA from the University of Chicago, he received a PhD in Cinema and Media Studies from UCLA, where his research examined the origins and transformations of U.S. media industry in film and music. He has presented on topics like social media, television, and documentary at global conferences like the Society for Cinema and Media Studies, Screen Studies and Visible Evidence. Dr. Reinhard has published this research through Velvet Light Trap, The Films of Susan Seidelman, The Oxford Handbook of American Documentary, and Viva Las Vegas: Music and Myth in America’s City of Second Chances, Intersectional Feminist Readings of Comics, and Feminist Media Studies. Currently, he is developing his monograph on the origins and transformations of media industry in The Diva’s Public: Celebrity, Media Activism, and the New Cultural Citizenship to explore new logics of mediated citizenship and social activism in contemporary media.